Visuals also draw us in. Although this picture is slightly blurry, the warm colors in the background and the
off-center composition are pleasing to the eye.
Stories draw us in.
If a story is well-told, we go along for the ride, whether we're heading to Middle Earth, the moors or the Rue Morgue.
If a story isn't well-told, we become aware of its creaky machinery.
The same can be said for stories about brands. They must be engaging, and they must ring true. Good stories have integrity--literally, a wholeness about them.
I believe there is a core integrity to my work, regardless of industry or audience. Yes, even the jingle I wrote for the Barbie Western Motor Home (it never left the office).
I like challenges. Pharma, tech, finance, B2B, B2B2C--bring it on.
Stops I have made:
gyro, New York
Doremus, New York
Ogilvy, New York
Wieden & Kennedy, Portland
BBDO, Los Angeles
Ogilvy, Los Angeles
Various freelance, New York and Los Angeles
You can download my resume here.